About Us

We pride ourselves in providing our clients, who range from local businesses to large companies all over the country, with exceptional service, honesty and quality products. We listen to our customers and strive to do what the customer wants, not what we want. This philosophy has allowed us the opportunity to work with some of these clients for over 70 years!

Cereske Electric Cable Co., was established in Oakland, California in 1947 by William H. Cereske. During World War II, he was in the Navy and was stationed at Treasure Island. During the War he met his wife, Bette Jeanne, who was attending Mills College. After the war, he started a business that bought and sold Army/Navy surplus. He sold everything from light bulbs to work gloves to a little wire and cable. He started selling more wire and cable than anything else. Bill hired Scott Johnson around 1952 as his office and sales manager. He hired John Ridella about the same time as the warehouse manager. They both worked at Cereske Electric for over 30 years. The company evolved into a "wire specialty" distributor. Today, Cereske Electric Cable only sells new product. Bill passed away suddenly in 1973. Bill’s widow, Bette Jeanne, became president of Cereske Electric Cable. Fortunately, “Scotty” took over as General Manager and ran the business like it was his own.

Buffy Cereske, Bill’s daughter, was a senior in high school in 1973 when her father passed away. She went off to college at the University of Oregon to get her BS in Biology. After graduation, she came to work full time at Cereske Electric. She then pursued her MBA in Finance at Golden Gate University. In 1987, Scott Johnson retired after working for the company for 35 years. Buffy Cereske became president and general manager.

The firm is a small and woman-owned business. We have one of the largest inventories of electrical wire and cable on the West Coast. We specialize in the hard to find items as well as the everyday ones. Cereske Electric Cable Co. is a second generation, small business located in Oakland, CA. We strive to earn your respect and your business by being honest and providing product quickly at the best price possible.